Canon is less of an innovator and more of a benchmark. Where ever camera has technology has gone Canon has been there not only doing well but making some of the best products available. Canon also never has made anything that would shock you. They are a logical company that makes products for the mass market. Now their DSLRs and printers are some of the most used products out there. Their video cameras are still extremely well respected from entry level to pro. Chances are if you like photography you've most likely owned at least one Canon if not more.